Quality and profit are the way to live
Therefore, "small proportion, low two purchase rate, limited profit" has become the three major bottleneck in the online sales of LED lighting products. Then, let's look at the various marketing costs of the online platform. Although the shop looks very easy, a small office and warehouse outlets can maintain daily operations, but in fact, all kinds of expenses and exorbitant tax levies than the store site operators did not reduce: staff wages, production costs, promotion costs, logistics costs, management fees, daily office and company customer service loss cost platform, commissions, scalping costs, adding up to 40% of the total cost, even more. If you want to increase the impulse, promotion costs at least 30%, coupled with the current market downturn, price war fighting, more to the already small business enterprise more uncomfortable, kill one thousand, since the loss of eight hundred.
How to break through the three major bottlenecks
At the same time, due to the lack of high profit support, e-commerce in the quality of products, after-sales service and other aspects of no guarantee. The online platform relies on the low price to eat the low end consumer market, and the consumer is happy in addition to the moment, and every day is painful. In addition, for the company's own operation, long-term low profit or even loss, so that the enterprise's ability to reduce the risk of a very low risk. According to statistics, the population of the middle class is about 100 million, and by 2020 it is expected to reach 6-7 billion people. Therefore, the quality consumption and the product are the trend of the future market.
Cheap goods, when buying is happy, and after the purchase?
No matter whether it is an entity or an electric business enterprise, there is no way out without profit. A lamp, hundreds or even more than 1000 accessories, hundreds of processes, the average gross profit is only 30-50% now, how can it support the national channel cost and brand publicity fee? The lighting type products depend on the scale effect to improve the cost performance, and the lamp ornaments are various and the sales of individual enterprises are not high. Therefore, to make high-quality products and make profits is not to decide the price of lighting only by the cost of raw materials, such as glass, hardware and wood, but to increase its added value through design innovation, artisan spirit, cultural creativity, brand and so on.